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Campaign Management & Optimization
Campaign Management & Optimization
Information about Campaign/Creative settings, targeting options and the optimization algorithm
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By Dani and 2 others
3 authors
26 articles
Settings
How To: Update Creative URLs
How To: Add a Backup URL
How To: Rotate Landing Pages
How To: Set Daily Budget & Day Parting
How To: Set a Frequency Cap
How To: Set a Total Budget
Archiving
Matching Options
Targeting
Introduction to Targeting
Placement Targeting
Geotargeting
Segment Targeting
Browser Targeting
Device/OS (Operating System) Targeting
Delayed Targeting
Keyword Suggestion Tool
Topic Targeting
Run of Network Traffic
How To: Add Keywords
How To: Change Keyword Bids
Optimizations
Win Rate
Best Practices for Optimizations
Average Rank vs. Win Rate
Column Filter & Wildcard Functionality
CPA Optimizer
CPA Optimizer FAQ