Geotargeting
C
Written by Caitlin
Updated over a week ago

Introduction

OddBytes allows for Accounts, Campaigns and Creatives to have Geotargeting, with the ability to target States, DMAs and/or Zip Codes. This can be used for more granular targeting and/or optimization strategies.

Targeting can be set on the three levels: Account β†’ Campaign β†’ Creative. You can choose whether or not to set Geotargeting as the same or different through the various levels, by selecting Append or Override when making changes.

For more information about Targeting options, please click here.

Adding New Geotargeting

There are two methods that can be used to apply Geotargeting. This same method can be used to add new regions to existing Geotargeting.

Option 1 - Bulk Edit

  1. Click on 'Campaigns' on the left side navigation bar.

  2. Click on 'Manage Campaigns or 'Manage Creatives' depending on the level the targeting will be applied.

  3. Select the Campaign(s) or Creative(s) where targeting will be applied.

  4. Click the 'Edit' dropdown.

  5. Click 'Change Targeting'.

  6. Click 'Geotargeting'.

  7. Enter the geo(s) to target:

    1. Option 1:

      1. Start by starting to type out the name/code (state, DMA or zip).

      2. A drop-down list will appear based on the text entered.

      3. Select the region to target.

    2. Option 2:

      1. Paste in a list of regions

      2. If any region has errors, it will be highlighted as red to fix or remove.

  8. Click 'Override', 'Append' or 'Remove'.

    1. Override: This will adjust geotargeting so that the change being made will replace any targeting already applied at same level.

    2. Append: This will adjust georgargeting so that the change will be added to any targeting already applied at the same level.

    3. Remove: This will remove any existing targeting at the same level.

  9. Click 'Include' or 'Exclude'.

    1. Include: This will target to serve only to the users within the listed geo(s).

    2. Exclude: This will exclude serving to the users within the listed geo(s).

  10. Click 'Save' to save the targeting changes.

  11. Click 'Yes' or 'No' to confirm the changes that you are trying to set.

  12. A preview of the Geotargeting will appear in the 'Included Regions' or 'Excluded Regions' boxes, depending on the targeting implemented.

  13. Click 'Close' to close the window.

Option 2 - Singular Edit:

  1. Click on 'Campaigns' on the left side navigation bar.

  2. Click on 'Manage Campaigns or 'Manage Creatives' depending on the level the targeting will be applied.

  3. Find the specific row for the Campaign or Creative in which targeting will be applied.

  4. Click on the "pin" icon under the 'Targeting' column on the row.

  5. Enter the geo(s) to target:

    1. Option 1:

      1. Start by starting to type out the name/code (state, DMA or zip).

      2. A drop-down list will appear based on the text entered.

      3. Select the region to target.

    2. Option 2:

      1. Paste in a list of regions.

      2. If any region has errors, it will be highlighted as red to fix or remove.

  6. Click 'Override', 'Append' or 'Remove'. (only available when the Campaign or Creative has existing geotargeting in place)

    1. Override: This will adjust geotargeting so that the change being made will replace any targeting already applied at same level.

    2. Append: This will adjust georgargeting so that the change will be added to any targeting already applied at the same level.

    3. Remove: This will remove any existing targeting at the same level.

  7. Click 'Include' or 'Exclude'.

    1. Include: This will target to serve only to the users within the listed geo(s).

    2. Exclude: This will exclude serving to the users within the listed geo(s).

  8. Click 'Append' or 'Override' to save the change.

    1. Override: This will adjust geotargeting so that the change being made will replace any targeting already applied at a higher level.

    2. Append: This will adjust georgargeting so that the change will be added to any targeting already applied at a higher level.

    3. Note: If Geotargeting is not applied to any level, you must still select 'Append' or 'Override' to finalize the edit.

  9. A preview of the Geotargeting will appear in the 'Included Regions' or 'Excluded Regions' boxes, depending on the targeting implemented.

  10. Click 'Close' to close the window.

Notes

  • Use the search field to add new geotargeting by entering region names or codes.

  • Areas can be imported by typing text in the search field or pasting them.

  • In the case of pasting regions, supported delimiters are new line, tab, semicolon (;) and comma (,)

  • The maximum number of pasted areas is limited to 10,000.

Removing Geotargeting

While on the 'Edit Targeting' window, Geotargeting can be removed in multiple ways.

Removing multiple Regions:

  1. Click the 'Remove' dropdown.

  2. Click the best option (type of region or all) to remove:

    1. 'Remove States' will remove any geotargeting specific to states, but will leave any DMA or zip code targeting.

    2. 'Remove DMAs' will remove any geotargeting specific to DMAs, but will leave any State or zip code targeting.

    3. 'Remove ZIPs' will remove any geotargeting specific to zip codes, but will leave any State or DMA targeting.

    4. 'Remove All' will all region types.

    5. 'Remove Included' will remove states, DMA and zip code targeting which is included, but will leave any states, DMAs and zips which are being excluded.

    6. 'Remove Excluded' will remove states, DMA and zip code targeting which is excluded, but will leave any states, DMAs and zips which are being included.

Removing one Region:

  1. Find the specific row for the region which will be removed.

  2. Click the 'trash can' icon to the left of the region's name or code.

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