How To: Add Keywords
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Written by Caitlin
Updated over a week ago

Introduction

While logged into your OddBytes account, there are two locations where you can add Keywords: the Manage Creatives tab or the Manage Keywords tab. It does not matter which location Keywords are added from, it's entirely up to your preference.

A Keyword is not restricted to just a singular word. Keywords can include a word, a phrase, a domain or a URL. Examples are:

  • shoes

  • purple shoes

  • shoes.com

  • shoes.com/purple

A Keyword phrase must be eight words or less, and a maximum of 30 characters. The domain suffix (.com, .edu, .org, etc.) is not included in the character count.

Looking for Run of Network (RON) traffic? Click here to learn how to take advantage of this feature!

Manage Creatives

  1. Click on 'Manage Creatives' from the left side navigation.

  2. Select the Creative(s) to which you want to add Keywords to.

    1. Please note: The Creative(s) must all be the same creative type.

  3. Click the 'Edit' drop-down button.

  4. Click 'Add Keywords/Edit Bids'.

  5. Set the bid for the Keyword(s) to be added, using the below options:

    • Enter a static amount to be applied to the Keyword(s). OR

    • Check the box next to 'Set to opening bid'. OR

      1. This will set each Keyword to its specific Opening Bid.

    • Increase the bids by a specific percentage or dollar amount.

      1. The increase will be applied to the initial minimum bid, dependent on the creative type.

    • Please note: If the bid(s) is not set, the Keyword bids will be set to the creative type's minimum bid.

  6. Add the Keywords, using either of the options below:

    • Paste in a list of Keywords. OR

      1. If you are adding Keywords to an existing Creative with Keywords, and you want to avoid modifying any existing Keyword bids, check the box next to 'Ignore existing'.

    • Upload a CSV list of Keywords.

      1. This is the preferred option if adding a large number of Keywords at once.

  7. After Keywords and bids are set, click 'Preview'.

  8. The 'Add Keywords/Edit Bids' window will refresh with a preview of the changes.

    1. If there are any errors, it will be at this point where they are flagged so that the errors can be fixed or the flagged Keywords can be removed.

  9. If all Keywords and bids look correct, click 'Save' to add the Keywords to the selected Creative(s).

Manage Keywords

  1. Click on 'Manage Keywords' from the left side navigation.

  2. Click on 'New Keywords'.

  3. From the 'Select Creatives' drop-down, select the Creative(s) where the Keywords will be added to.

  4. Set the bid for the Keyword(s) to be added, using the below options.

    • Enter a static amount to be applied to the Keyword(s). OR

    • Check the box next to 'Set to opening bid'. OR

      1. This will set each Keyword to its specific Opening Bid.

    • Increase the bids by a specific percentage or dollar amount.

      1. The increase will be applied to the initial minimum bid, dependent on the creative type.

    • Please note: If the bid(s) is not set, the Keyword bids will be set to the creative type's minimum bid.

  5. Add the Keywords, using either of the options below:

    • Paste in a list of Keywords. OR

      1. If you are adding Keywords to an existing Creative with Keywords, and you want to avoid modifying any existing Keyword bids, check the box next to 'Ignore existing'.

    • Upload a CSV list of Keywords.

      1. This is the preferred option if adding a large number of Keywords at once.

  6. After Keywords and bids are set, click 'Preview'.

  7. The 'Add Keywords/Edit Bids' window will refresh with a preview of the changes.

    1. If there are any errors, it will be at this point where they are flagged so that the errors can be fixed or the flagged Keywords can be removed.

  8. If all Keywords and bids look correct, click 'Save' to add the Keywords to the selected Creative(s).

Bid Definitions

  • Max Bid: The maximum CPV (Cost per Impression) or CPC (Cost per Click) which OddBytes can charge per Impression or Click.

  • Open. Bid: The suggested bid to set for a Keyword's Max Bid to receive any traffic. An Opening Bid may equal the Minimum Bid if there is little advertiser competition and/or high traffic levels for a Keyword. A Keyword will very likely not receive traffic if the Max Bid is set below the Opening Bid.

Additional definitions can be found in our glossary.

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