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How To: Change Keyword Bids
How To: Change Keyword Bids
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Written by Caitlin Hyer
Updated over 2 years ago

Introduction

While logged into your OddBytes account, there are two ways to adjust Keyword bids: in-line edit or bulk edit. It does not matter which editing options Bids are edited with, it's entirely up to your preference or need.

Bid and Rank Definitions

  • Max Bid: The maximum CPV (Cost per Impression) or CPC (Cost per Click) which OddBytes can charge per Impression or Click.

  • Avg. Bid: The average price charged per Impression or Click for the selected date range. Due to OddBytes' 'Proxy Bidding System', Avg. Bids are generally much lower than the set Max Bid.

  • Open. Bid: The suggested bid to set for a Keyword's Max Bid to receive any traffic. An Opening Bid may equal the Minimum Bid if there is little advertiser competition and/or high traffic levels for a Keyword. A Keyword will very likely not receive traffic if the Max Bid is set below the Opening Bid.

  • Avg. Rank: The average ranking for a selected date range, representing a Keyword's ranking compared to advertiser competition on the same Keyword. The higher the numerical ranking, the better.

    • If there is no numerical ranking, a "rank" of HIGH, MEDIUM or LOW will be displayed instead), the Keyword has not yet received enough traffic to calculate a numerical rank for the date range selected.

  • ACPC: The Allowable CPC for a Keyword, representing the maximum CPC that should be used to maintain profitability based on the number of conversions and TCPA. The ACPC can only be calculated if an OddBytes pixel fires and a TCPA is set.

  • APCV: The Allowable CPV for a Keyword, representing the maximum CPV that should be used to maintain profitability based on the number of conversions and TCPA. The ACPV can only be calculated if an OddBytes pixel fires and a TCPA is set.

Additional definitions can be found in our glossary.

In-line Edit: Single Keyword

  1. Select the Campaign(s) or Creative(s) which contain the Keyword(s)' bids which will be changed.

    1. Campaigns can be accessed by clicking on 'Manage Campaigns' and Creatives can be accessed by clicking on 'Manage Creatives', both found on the left side navigation.

  2. After making the selection, click 'Filter to Selection'.

  3. Click on 'Keywords' tab to view only the filtered for Keywords

    1. Please note: If Campaign and/or Creative filtering is not required prior to editing Keywords, steps 1-3 can be skipped. Simply navigate directly to the 'Manage Keywords' tab.

  4. Find the Keyword that will have the bid updated.

    1. If preferred, to filter by the Keyword, click the arrow drop down next to the Keyword on the Keyword column. A box will appear to enter the Keyword(s) to filter by.

  5. Under the 'Max Bid' column, click on the pencil icon.

  6. Enter the new Max Bid in the bid field.

    1. You can also choose to increase or decrease a bid by a percentage or dollar amount of the existing bid.

      1. To do so, enter the amount to increase or decrease, selecting the $ or % and clicking the up (increase) or down (decrease) arrow. If for any reason the new bid is not correct, click the revert icon to revert back to the original bid amount.

  7. Click away from the field to save the change.

Bulk Edit: Multiple Keywords

  1. Select the Campaign(s) or Creative(s) which contain the Keyword(s)' bids which will be changed.

    1. Campaigns can be accessed by clicking on 'Manage Campaigns' and Creatives can be accessed by clicking on 'Manage Creatives', both found on the left side navigation.

  2. After making the selection, click 'Filter to Selection'.

  3. Click on 'Keywords' tab to view only the filtered for Keywords.

    1. Please note: If Campaign and/or Creative filtering is not required prior to editing Keywords, steps 1-3 can be skipped. Simply navigate directly to the 'Manage Keywords' tab.

  4. Select the Keyword(s) which will receive bid updates.

    1. For quick selection, select consecutive Keywords by clicking one, holding down Shift, and clicking the final Keyword in that sequence.

  5. Click the 'Edit' drop down menu.

  6. Click 'Change Bid' to perform one of the below actions:

    • 'Set To' - Set all selected Keywords to the same bid amount

    • 'Set to 'Opening Bid' - Suggested bid to receive any traffic for a specific Keyword

    • 'Set to 'Allowable Bid' - Suggested bid based on conversion counts, traffic and Target CPA

      • Please note: Allowable Bid is only available if a OddBytes pixel is successfully firing and a TCPA is set.

    • 'Increase By': Enter a set value to increase the max bid by a dollar amount or percentage of the existing bid.

      • Please note: An Upper Bid Limit can also be set so that any max bid does can not be higher than the upper bid limit, regardless of how much the bid is increased by.

    • 'Decrease By': Enter a set value to decrease the max bid by a dollar amount or percentage of the existing bid.

      • Please note: A Lower Bid Limit can also be set so that any max bid does can not be less than the lower bid limit, regardless of how much the bid is decreased by.

  7. Click 'Preview' to preview new bid amounts.

  8. Click 'Save' to save all bid changes.

Bulk Edit - All Keywords

  1. Select the Creative(s) which contain the Keyword(s)' bids which will be changed.

  2. Click 'Change Bid' to perform one of the below actions:

    1. 'Set To' - Set all selected Keywords to the same bid amount

    2. 'Set to 'Opening Bid' - Suggested bid to receive any traffic for a specific Keyword

    3. Set to 'Allowable Bid' - Suggested bid based on conversion counts, traffic and Target CPA

      1. Please note: Allowable Bid is only available if a OddBytes pixel is successfully firing and a TCPA is set.

    4. 'Increase By': Enter a set value to increase the max bid by a dollar amount or percentage of the existing bid.

      1. Please note: An Upper Bid Limit can also be set so that any max bid does can not be higher than the upper bid limit, regardless of how much the bid is increased by.

    5. 'Decrease By': Enter a set value to decrease the max bid by a dollar amount or percentage of the existing bid.

      1. Please note: A Lower Bid Limit can also be set so that any max bid does can not be less than the lower bid limit, regardless of how much the bid is decreased by.

  3. Click 'Preview' to preview new bid amounts.

  4. Click 'Save' to save all bid changes.

Best Practices:

  1. Do not set the Max Bid(s) to be higher than a Campaign or Creative's Targeted CPA. Max Bid(s) should correspond to what a conversion is worth, to ensure an impression or click does not potentially cost more than what the conversion is valued at.

  2. Avoid setting the Max Bid(s) at a value higher than a Campaign or Creative's Daily Spend Cap.

Related Articles
How To: Add Keywords
Glossary
Setting Up a New Display (NTA) Campaign or Creative
Run of Network Traffic
Best Practices for Optimizations
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