Introduction
With Spotlight, reach users when they are likely the most engaged - post-purchase or post-conversion! The Spotlight unit, which can include multiple Creatives within one impression, will serve on pages specific to the checkout or "thank you" experiences. Once served, the user can click through on your offer to be taken to your landing page, scroll to the next offer, or close the ad unit entirely.
Spotlight is the only ad unit that offers both Desktop and Mobile traffic. Please note, though, that mobile traffic is limited as OddBytes works to grow the traffic availability.
The guides below will walk you through adding a brand new Campaign for our Spotlight ad unit or adding a new Spotlight Creative to an already existing Campaign.
Add a New Spotlight Campaign
Click on 'Campaigns' on the left sidebar to expand the options
Click on 'Manage Campaigns'
Click on the 'New Campaign' button to open the New Campaign overlay
Enter the 'Campaign Name'
Set 'Daily Budget & Day Parting', 'Targeted CPA', 'Description' and 'Frequency Cap' (optional)
If the budget is left empty, the daily budget will be Unlimited. Setting a TCPA is required if you plan to use our CPA Optimizer on the Campaign level. For more information about the Optimizer, please click here.
Enter the 'Creative Name'
Enter the 'Targeted CPA' (optional)
Setting a TCPA is required if you plan to use our CPA Optimizer on the Creative level. For more information about the Optimizer, please click here.
Enter the 'Creative URL'
Enter 'Backup URL' (optional but recommended)
Click 'Edit' next to 'Creative Type: Display'
Select 'Spotlight' within the drop-down
Select the 'Spotlight Type' - 'Image' or 'Basic'
The 'Image' type will include an image within the ad unit.
The 'Basic' type will not include an image within the ad unit.
Enter and Upload the Spotlight ad unit details:
Upload and select an image via the 'Image Manager'.
This step is not applicable if the 'Basic' option is selected.
Specs below:
Image Ratio: Between 1:1 and 1.9:1
Image Dimensions (Minimum): 400x400
Supported File Types: 'jpg', 'jpeg', 'gif', 'png', 'svg'
File Size: Less than 10MB
Enter the 'Title' & 'Description':
Entire the 'Title':
Character Count: 4 - 50 characters
Enter the 'Description':
Character Count: 4 - 175 characters
Enter the 'CTA Button' text
The 'No Thanks' CTA cannot be changed.
Set the 'Frequency Cap' (optional)
Enter the 'Max Daily Clicks' (optional)
Set the 'Daily Budget' and 'Day Parting' Hours and Days (optional)
Enter the 'Total Budget' (optional)
Set the 'Time Range' (optional)
Select the domain(s) from the 'Domain List' where the Spotlight ad is to be served
Click 'Add' after the domain selection is complete
Adjust the 'Max Bid' for any of the added domains (optional)
To be competitive in getting traffic, OddBytes suggests setting the Max Bid so that it matches or is higher than the 'Opening Bid'.
Click 'Add' to create a new Tracking pixel (optional)
Check the box next to 'I have read and I agree to the Terms & Conditions'
Click the 'Save' button
The Spotlight Creative will be placed in 'Awaiting Approval' status while the OddBytes Compliance Team performs its review. If it is approved, the Creative will then begin serving.
Add a New Spotlight Creative
Click on 'Campaigns' on the left sidebar to expand the options
Click on 'Manage Campaigns' on the left side navigation
Click on the Campaign where the Creative will be added
Click on 'New Creative'
Select 'Spotlight' to open the 'New Creative' overlay
Follow the same steps as listed above in Add a New Spotlight Campaign, starting at step #5
Notes:
Anything marked as 'optional' is not a required field. Unless manually edited, the system will use the default settings.
To target Desktop or Mobile traffic specifically, please visit the Campaign or Creative's Targeting settings. For more information, please click here.