Introduction
The Display (also known as the New Tab Ad or NTA) ad is your live landing page served as a new active tab within the user’s browser.
The guides below will walk you through how to add a brand new Campaign for our Display ad or add a new Display Creative to an already existing Campaign.
Add a New Display Campaign
Click on Campaigns on the left sidebar to expand options
Click on Manage Campaigns
Click on the New Campaign button to open the New Campaign overlay
Enter Campaign Name
Enter Daily Budget, Targeted CPA and Description (optional)
If the budget is left empty, the daily budget will be Unlimited. Setting a TCPA is required if you plan to use our CPA Optimizer on the Campaign level. For more information about the Optimizer, please click here.
Enter Creative Name
Enter Targeted CPA (optional)
Setting a TCPA is required if you plan to use our CPA Optimizer on the Creative level. For more information about the Optimizer, please click here.
Enter Creative URL
Enable in URL A/B Test (optional)
If you plan on rotating landing pages via 3rd party system or the OddBytes Platform, follow the steps found here.
Select the correct country in Target by Region (limited)
All Creatives will be targeted to 'United States' by default. OddBytes does not have any international traffic.
Set Frequency Cap (optional)
For more information regarding Frequency Cap and Recency, click here.
Select Matching Options (optional)
Enter Max Visitors (optional)
Set Day Parting Hours and Days (optional)
Enter Total Budget (optional)
Set Time Range (optional)
Enter Keyword(s)
At least one Keyword must be entered for Lightbox to be eligible for serving
Enter Keyword within the field Click Add button
Apply Segment Targeting (optional)
Apply Whitelist Targeting (optional)
Check box next to 'I have read and I agree to the Terms & Conditions'
Click Save button
The Display creative will into the Awaiting Approval status while the OddBytes Editorial Team checks for policy compliance. If it is approved, the Creative will then be eligible for serving.
Add a New Display Creative
Click on Campaigns on the left sidebar to expand options
Click on Manage Campaigns on the left side navigation
Click on the Campaign where the Creative will be added
Click on New Creative
Follow the same steps as listed above in Add a New Display Campaign, starting at step #6