Introduction
OddBytes allows advertisers to rotate landing pages within a single Creative to test the performance of each page without setting up multiple Creatives. The platform's URL Rotator feature has two URL rotation options, depending on how you would like to set up your Creative.
Rotate using an external system: If you would like to rotate landing pages, but via your own tracking system, you still must provide each landing page variation for compliance review.
Rotate using the OddBytes Platform: If you would like to rotate landing pages via the OddBytes Platform.
Setting up 'Rotation using an external system'
Click on 'Manage Creatives' from the left side nav
Click the pencil icon next to Creative where URL Rotation must be updated
Click 'Edit' next to 'URL A/B Test'
Select 'Rotate using an external system (ie. Cake, Prosper)'
Click 'Add URL' for a new line to appear
Enter the URL for the alternate landing page which will be rotated in
This does not need to be a full tracking URL, unless necessary to test for the variation.
Repeat step #6 for all Landing Page variations
Click 'Save & Close'
Setting up 'Rotation using the OddBytes Platform'
Click on 'Manage Creatives' from the left side nav
Click the pencil icon next to Creative where URL Rotation must be updated
Click 'Edit' next to 'URL A/B Test'
Select 'Rotate using the OddBytes Platform'
Click 'Add URL' for a new line to appear
Enter the 'Rotation URL name' in order to identify which variation it is
Enter the URL to rotate in
Enter the percentage of traffic the variation should receive
Repeat steps #6-8 for all Landing Page variations
Ensure that the percentages entered all add up to 100%. If you would like to make it an even split between each variation, click 'Even'
Click 'Save & Close'
Reporting on A/B Tested URLs
If you are rotating URLs via the OddBytes Platform, you can see stats for each variation using via the Main Report.
Click on 'Main Report' on the left side nav
Select the date range to be used for the report
Under 'Break by Metrics', select (at least) the following:
Campaign
Creative
Break by Creative URL
If desired, apply any additional filters
Click 'Generate'
Notes:
How can I remove URLs from the rotator?
URLs can be removed from the rotation by clicking on the red "X" icon to the far right of the row you wish to remove.
How many additional URLs can I have?
There can be six total URLs in a rotation, including the original URL. If there is a need for additional URLs, please contact your OddBytes support representative.