OddBytes offers three different matching options - Exact Match, Broad Match and Wide Match. Either of the three can be set on a Creative level to determine how to match the Keywords you are bidding on during an auction.

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This is a Creative's default matching option, and is the most restrictive. When participating in an auction, the system will only match to exactly how the Keyword is entered into the system. Any difference between the word(s) within the auction versus the targeted Keyword will result in a no match.

Example - Keyword targeted is "buy":

If the Keyword entered is "buys", the only Keyword in auction it would match to from the above list is "buys".

Example - Keyword targeted is "buy shoe"

If the Keyword entered is "buy shoes", the only Keywords in auction it would match to from the above list are "buy shoes" and "buyshoes.com"

This option is the second most restrictive option, and applies to Keywords with 2+ words (must have spaces) found within the auction. Using Broad Match will allow you to match on the exact Keyword phrase entered as well as phrases which include the exact words but in a different sequence. The words must all be within the same sentence, but do not have to be next to each other.

Example - Keyword entered is "blue shoe"

If the Keyword entered is "blue shoes", the only Keywords in auction it would match to from the above list are "blue shoes" and "shoes.com/blue".

This option is the least restrictive. Wide Match includes Exact Match and Broad Match, but also allows entered Keywords or Keyword phrases to be matched with singular and plural variations.

Please note:

Example - Keyword entered is "buy"

Example - Keyword entered is "buy shoes"

If the Keywords entered are "blue+shoes", "buyshoes.com" or "buyshoes.com/blue", it is not eligible for Wide Match due to containing special characters.