Operating System (OS) Targeting
C
Written by Caitlin
Updated over a week ago

Introduction

OddBytes allows for Accounts, Campaigns and Creatives to have Operating System (OS) targeting. This can be used for more granular targeting and/or optimization strategies.

Targeting can be set on the three levels: Account β†’ Campaign β†’ Creative. You can choose whether or not to set OS targeting as the same or different through the various levels, by selecting Append or Override when making changes.

For more information about Targeting options, please click here.

Adding New OS Targeting

There are two methods that can be used to apply Operating System Targeting. This method can also be used to add additional Operating Systems to the existing Operating System targeting.

Option 1 - Bulk Edit:

  1. Click on 'Campaigns' on the left side navigation bar.

  2. Click on 'Manage Campaigns or 'Manage Creatives' depending on the level the targeting will be applied.

  3. Select the Campaign(s) or Creative(s) where targeting will be applied.

  4. Click the 'Edit' dropdown.

  5. Click 'Change Targeting'.

  6. Click 'Operating Systems'.

  7. Select the Operating Systems(s) to be applied.

  8. Click 'Include' or 'Exclude'.

    1. Include: This will target to only the users using the Operating System(s).

    2. Exclude: This will exclude the users using the Operating System(s).

  9. Click 'Append' or 'Override', depending on what you prefer to do with the new targeting.

    1. Override: This will adjust Operating System targeting so that the change being made will replace any targeting already applied at the current or at a higher level.

    2. Append: This will adjust Operating System targeting so that the change will be added to any targeting already applied at the current or a higher level.

    3. Note: If Operating System targeting is not applied to any level, you must still select 'Append' or 'Override' to finalize the edit.

  10. A preview of the Operating System targeting will appear in the 'Active Rules - Operating Systems Targeting' window once targeting is applied.

  11. Click 'Close' to close the window.

Option 2 - Singular Edit:

  1. Click on 'Campaigns' on the left side navigation bar.

  2. Click on 'Manage Campaigns or 'Manage Creatives' depending on the level the targeting will be applied.

  3. Find the specific row for the Campaign or Creative in which targeting will be applied.

  4. Click on the "computer" icon under the 'Targeting' column on the row.

  5. Select the Operating System(s) to be targeted.

  6. Click 'Include' or 'Exclude'.

    1. Include: This will target to only the users using the Operating System(s).

    2. Exclude: This will exclude the users using the Operating System(s).

  7. Click 'Append' or 'Override', depending on what you prefer to do with the new targeting.

    1. Override: This will adjust Operating System targeting so that the change being made will replace any targeting already applied at the current or a higher level.

    2. Append: This will adjust Operating System targeting so that the change will be added to any targeting already applied at the current or a higher level.

    3. Note: If Operating System targeting is not applied to any level, you must still select 'Append' or 'Override' to finalize the edit.

  8. A preview of the Operating System targeting will appear in the 'Active Rules - Operating Systems Targeting' window once targeting is applied.

  9. Click 'Close' to close the window.

Removing OS Targeting

While on the 'Active Rules - Operating Systems Targeting' window, Operating System targeting can be removed in multiple ways.

Removing multiple Operating Systems:

  1. Select the Operating Systems to be removed.

  2. Click 'Remove'.

Removing one Operating System:

  1. Find the specific row for the Operating System which will be removed.

  2. Click the X on the far right column of the window.

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