Introduction
In efforts to provide the best ad experience possible to our user base, OddBytes does not allow Display, Lightbox and/or Push Ad Creatives to be of an unprofessional design. Please review and update your landing page, Lightbox and/or Push Ad to ensure all aspects of the Creative comply to be approved.
Guidelines
Content:
The landing page and/or Lightbox content must scale to fit ad unit, without too much 'open' space.
For reference, the Display unit is a New Tab (browser window size) and the Lightbox unit is 700x390.
The landing page and/or Lightbox cannot use a main background color which is shocking or alarming or makes it difficult for the content to be viewed (for example, bright yellow or red or dark background with black font).
The landing page and/or Lightbox must contain a clearly visible logo which matches the landing page domain.
If the landing page’s domain and logo do not match the product or offer being advertised once the user clicks through to the second page, a clear reference (words and/or imagery) to the offer or product must be represented on the landing page.
The Lightbox or Push Ad must reference the product or offer being advertised on the landing page.
The landing page must include Privacy Policy and Contact Us links.
The Privacy Policy must refer to the brand being represented on the landing page.
The Contact Us must be properly functioning, with at least an email address or phone number, for the user to reach out to.
The Creative’s disclosure must be visible and easy to read.
The Creative cannot use misleading tactics; including, but not limited to:
fake comments
fake social media buttons
fake 3rd party or celebrity endorsements
fake countdown clocks
fake “limited inventory” messaging
fake page functionality (links, buttons, etc.)
Imagery:
The Creative must use imagery related to the offer or product being advertised.
The Creative must use high-quality and properly formatted images.
The Creative’s imagery cannot be offensive, misleading or shocking in nature.
The Creative cannot promote the design of a third-party trademark that is not affiliated with the offer.
Ad Copy:
The Creative must present a clear message to the consumer of what the product or offer is, without making any deceptive or unsubstantiated claims.
If a Lightbox or Push Ad is being used as the ad unit, the landing page must also follow this messaging guideline.
The Creative cannot include any offensive language.
The Creative cannot use excessive usage of capitalization, punctation or symbols.
The Creative must use correct spelling and proper grammar.