Introduction
Below is the list of available macros that can be used in your Creative URL and/or ad copy (specific instances are listed below) to pass back through Campaign or Creative information to a 3rd party tracking system.
The {token} macro can also be used to collect clickIDs attributed to conversions. If you cannot place an OddBytes pixel, then a clickID upload is a great alternative to have conversion data available within the OddBytes Platform. For more information about the upload tool, please click here.
Macro | Description |
{bid} | Used to pass back the actually charged bid (as opposed to the average bid displayed in OddBytes) for the impression or click. |
{clickStatus} | Used to identify if an impression or click was a charged bid. OddBytes does not charge when the system detects suspicious activity, typically when one IP address registers multiple impressions/clicks. In those cases, OddBytes will only charge for the first impression or click. |
{campaignName} | Contains Campaign Name. |
{campaignID} | Used to pass back a Campaign's unique ID number in order to identify the Campaign in which the Creative and Keyword is found. |
{creativeName} | Contains Creative Name. |
{creativeID} | Used to pass back the Creative's unique ID number in order to identify which Creative is driving impressions/clicks and/or conversions. |
{keywordID} | Used to pass back the Keyword's unique ID number in order to identify which Keyword is driving impressions/clicks and/or conversions. |
{targetingDomainId} | Used to pass back the Targeted Domain's unique ID number in order to identify which Domain is driving impressions/clicks and/or conversions. |
{token} | Used in S2S pixel. It contains Base62 encoded information needed for matching conversions. Can also be used to import conversions. |
{timestamp} | Used to show the exact time an impression or click is served. |
{citystate} | Used to pass back the location of a user using the user's IP address in a city, state format (i.e. Irvine, CA). It can also be used in CPC ad copy. For example, "Find Great Deals in {CityState}" would be "Find Great Deals in Irvine, CA". |
{city} | Used to pass back the location of a user using the user's IP address in a city format (i.e. Irvine). It can also be used in CPC ad copy. For example, "Find Great Deals in {City}" would be "Find Great Deals in Irvine". |
{statelong} | Used to pass back the location of a user using the user's IP address in a state format (i.e. California). It can also be used in CPC ad copy. For example, "Find Great Deals in {Statelong}" would be "Find Great Deals in California". |
{state} | Used to pass back the location of a user using the user's IP address in a state format (i.e. CA). It can also be used in CPC ad copy. For example, "Find Great Deals in {State}" would be "Find Great Deals in CA". |