Edit Placement Targeting from Main Reports

Make detailed performance optimizations directly from the Main Reports section in your Account. Follow the below steps to filter data, break down metrics by placements, and apply targeting updates.

Generate Placement Report

Navigate to Main Reports from the left side navigation.
Select your desired Date Range from the dropdown in the upper left.
Click 'Break By Metrics'.
Select 'Campaign' and/or 'Creative'.
Select 'Targeted Domain' or 'Served Domain' metric.
Filter for a specific Campaign (Optional).
Select a Pixel Group (if needed).
1. Caution: If you have multiple pixels active and do not click a specific one, pixel data for ALL will be combined.
Click 'Generate' to run the report.

To Apply Changes:

Select specific Domains via the checkboxes to the left.
Hover over the 'Targeted' or 'Served' domain column, and click 'Copy Selected Values' to paste those domains in a later step.
Click the 'Edit' dropdown menu.
1. Note: the Edit menu will show you how many Creatives are being updated.
Click 'Change Targeting...'
1. Caution: If you select domains from multiple Campaigns/Creatives, placement targeting will be added to ALL of them.
Switch targeting to 'Advanced' tab.
Set your desired Ad Placement rules.
Paste Placements (copied from step 2).
Click to 'Append' or 'Override' your existing rules (if applicable).
Placement rules are now applied. Click 'Close' once done.

Add Keywords from Main Reports

Extract performance metrics by keyword from the Oddbytes reporting dashboard and apply them to your active campaigns. Follow the below steps for bulk updating Keywords and Keyword bids.

Generate Keyword Report

Navigate to Main Reports from the left side navigation.
Select your desired Date Range from the dropdown in the upper left.
Click 'Break By Metrics'.
Click 'Keyword'.
Select a Pixel Group (if needed).
1. Caution: If you have multiple pixels active and do not click a specific one, pixel data for ALL will be combined.
Click 'Generate' to run the report.

To Apply Changes:

Select specific Keywords via the checkboxes to the left.
Hover over the 'Keyword' column, and click 'Copy Selected Values' to paste those Keywords in a later step.
Click the 'Edit' dropdown menu.
1. Note: the Edit menu will show you how many Creatives are being updated.
Click 'Add Keywords/Edit Bids...'
1. Caution: If you select keywords from multiple Campaigns/Creatives, keywords will be added to ALL of them.
Paste Keywords (copied from step 2).
Select your desired Max Bid amount.
Select the 'Ignore existing' checkbox to only add new keywords.
Click 'Preview'.
Click 'Save'. Keywords are now added.

Adjust Dayparting and Daily Budget from Main Reports

Filter your campaign reports and modify daily budget and dayparting settings for specific Campaigns or Creatives within Main Reports. Follow the below steps for updating delivery parameters to optimize your advertising performance.

Generate Dayparting Report

Navigate to Main Reports from the left side navigation.
Select your desired Date Range from the dropdown in the upper left.
Choose from the two options below:
Note: These two options are only available for shorter timeframes.
1. Click 'Discrete' to view all aggregated stats for each hour over a selected time period (max Last 30 Days).
2. Click the 'Hourly' option to view stats for each hour and each day selected.
Click 'Break By Metrics'.
Select 'Campaign' and/or 'Creative'.
Filter for a specific Campaign or Creative (Optional).
Select a Pixel Group (if needed).
1. Caution: If you have multiple pixels active and do not click a specific one, pixel data for ALL will be combined.
Click 'Generate' to run the report.

To Apply Changes:

Select specific Hours via the checkboxes to the left.
Click the 'Edit' dropdown menu.
1. Note: the Edit menu will show you how many Campaigns or Creatives are being updated.
Click 'Change Daily Parting/Budget...'
Choose from the two options below:
1. Use the 'Basic' tab to set a Daily Budget for selected Campaigns/Creatives, and/or set Hours (Dayparting).
2. Use the 'Advanced' tab for more detailed Dayparting and Daily Budget settings by day of the week.
Click 'Preview', then 'Save' to update settings.
Click 'Close'.