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How To: Configure Google Tag Manager
How To: Configure Google Tag Manager
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Written by Dani Nabors
Updated over a week ago

Introduction

OddBytes offers a special template to be used within Google Tag Manager (GTM) for conversion tracking. If you wish to use traditional HTML pixels to track conversions, this document will outline the steps required in order to configure everything within your GTM account.

Configuration Steps

  1. We will first need to add the OddBytes Tag Template to Google Tag Manager Workspace. Login to your GTM account and select the container that is used for your site. In the menu to the left, select "Templates". Once the templates page opens, select the option for "Search Gallery".

  2. From within GTM's Gallery, search for "OddBytes" to find the template that will be used to fire the PMP tags. Select the OddBytes Pixel Conversion Tracking template and click "Add to Workspace".

  3. Next, we will configure the tag itself. Click on the "Tags" option from the menu on the left in GTM and then select the option for "New".

  4. Click in the "Tag Configuration" section and scroll down to find the new custom template within the list. Select the OddBytes Pixel Conversion Tracking custom template that was imported in the previous steps.

  5. Two fields will appear. Tracking ID is used to inform the OddBytes Platform (OBP) which tracking event should be used. To get the Tracking ID for your event from OBP, login to OBP and navigate to the Tracking Manager page. Select the tracking event you wish to configure from the list of events. Copy the value from the id= portion of the tracking pixel and paste that value into the Tracking ID field in GTM.

  6. If you would like to track a static commission value with each conversion, you can type the value directly into the commission field. If you would like to track a dynamic commission value with each conversion, you will need to configure a dynamic variable within GTM and pass that value in the commission field here. For more information on how to configure a custom variable in GTM, please see their documentation here.

  7. Click into the Triggering portion to configure where and when this tag will fire within GTM.

  8. Save to complete the configuration.

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